Contents
Introduction- Situation analysis
- The company
- SWOT analysis
- Personal marketing objectives
- Strategy
- Conclusion
- References
- List of appendices
Description
Typically marketing is the process of creating, promoting and delivering goods and services to consumers and business. Marketing is often dynamic, challenging and rewarding. It can also be frustrating and even disappointing but it is never dull. As far as the marketing is concerned there is variability among the basic strategies according to the segment and demand. As being a pharmacy graduate I always want to work with R&D of the top pharmaceutical company like Ranbaxy, which is the largest pharmaceutical company of India.
