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This paper is based on the following requirements - - This assignment requires you to answer two questions on the Caribbean Airline Market discussed in the Airliner World Article, Caribbean challenges, appearing within vision under the Assessment menu.
- 1) Evaluate the effectiveness of the Caribbean Airline market given its current economic and political situation?
- 2) Evaluate which method and generic strategy (from the Goal and Option configurator) an existing Caribbean airline carrier should employ to effectively serve the Caribbean market if the "Open Cuba" policy is introduced?
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