Contents
Executive Summary 3- Introduction 4
- About the Company 5
- Current position 6
- Global Competition 7
- Value chain analysis 8
- The strategy of International Business 9
- Joint venture 9
- Horizontal expansion 10
- Transnational strategy 10
- Foreign direct investment 10
- Mergers and Acquisition 11
- International Trade Theory 12
- Foreign Exchange Rates 13
- Recommendation 14
- Conclusions 15
- Bibliography 17
Description
The following report is based on the spirits giant Diageo plc, which was founded in 1997 as a merger and is headquartered at London, United Kingdom. The purpose of the report is to analyze their business strategies and to suggest international trade strategies to help them in entering different regional markets, improve market penetration, improve their product line and thereby helping the company gain more profitability and sales figures.
