Contents
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Description
WWF (World Wildlife Fund) is among the leading NGOs (non-government organizations) in the world. The Fund was established in 1961 and since then has been operating and directing its efforts in saving the planet, the world of life. "Climate Savers" (CS) partnership program was founded in 1998 by WWF. The ambitious goal of the CS initiative was to reduce the GHG (greenhouse gas) emissions by encouraging companies to implement innovative solutions that would cause CO2 reduction and at the same time would not harm their productivity and profitability. Due to a new, more focused WWF organizational strategy, the budget of the CS initiative had been cut seriously. This has led the CS program to a crossroads. WWF had to choose one from four strategic options to save and develop the CS partnership. These alternatives included: Scaling up the business model, Geographic expansion, Value chain, and Zero CO2. This paper presents an analysis of the changing external environment and internal capabilities and an evaluation of the four strategic options and recommendations to the Board for selection of the best one, accompanied by convincing arguments.
