Contents
01. Abstract 03- 02 Introduction 03
- 03 Company overview 04
- 04 Georgia Company Products 04
- 05 Company Mission Statement 04
- 06 Environmental scan 05
- 07 SWOT Analysis 06
- 08 Competitor Analysis 06
- 09 Market research 08
- 10 Market Strategy 09
- 11 Marketing Mix 11
- 12 Controls 12
- 13 Conclusion 14
Description
Irrespective of age refreshment plays an important part in the lives of people. Food especially snacks are more refreshing when we have a soft drink along with it. When we are tired or tensed these soft drinks really do rejuvenate us. Today the coffee business in Australia, which was in a premature state, is showing great development .Though it caters only to the minor needs of the country, it has realized the business prospects (Neil, 1998)..Coffee industry has a bright future ; today huge investments are made and this industry is providing employment to millions in the agrarian sector of Australia. The present brands of coffee in Australia are popular all over the world and new brands of coffee are also entering the market. Coffee industry gained momentum in mid 1980s once again when machine harvesting techniques were developed and it has made a name for itself in national and international markets. But to remain in this global international market it needs persisting investment and a superior quality product Georgia Coffee is looking forward to expand in Australia and it has a great scope for its business development.
