Contents

• Introduction 1
• Literature Review 1
• Apple Inc- A Case Study 6
• Strategies that led to Downfall 7
• Strategies that led to the rise of Apple 9
• Future Strategy for Apple 10
• Conclusion 11
• References 13

Description

This assignment is based on the following requirement –
You have been approached by the board of directors of your own organisation or an organisation of your own choosing to advise them on the possibility of participating more actively in the national and global market.
Required:
(a) Consider the history of this organisation and use particular critical incidents in the life of the organisation to illustrate the strategy paradoxes or debates raised by leading commentators such as Mintzberg, Whittington and others.
(b) Explore the key strategic decisions the company will have to make in order to achieve their strategic aspirations drawing on relevant concepts and models.
(c) Consider the implementation challenges they are likely to face in the global market using models and concepts that you think fit to illustrate your analysis.