Contents

• 1. Introduction 3
• 2. About the Business 4
• 3. Products and Services 5
• 3.1 Analysis of the impact of porter’s five forces 5
• 3.2 Business Strategy 7
• 3.3 SWOT Analysis 7
• 3.3.1. Strengths 8
• 3.3.2. Weaknesses 8
• 3.3.3. Opportunities 8
• 3.3.4 Threats 8
• 3.4 Marketing Plan 8
• 4. Implementation Plan 10
• 4.1 Organizational Framework 10
• 4.2 Responsibility Assignment Matrix 11
• 4.3 Project Communication Plan 11
• 4.4 Finance Plan 12
• 4.5 Schedule Plan 14
• 4.6 Issue and change Management Plan 14
• 4.7 Quality Parameters 15
• 4.8 Project Dependencies 16
• 4.9 Project Metrics 17
• 4.10 Human Resource Plan 17
• 4.10. 1 Roles and Responsibilities 18
• 4.11 Action Plan 22
• 4.12 Project Closure 22
• 5. References 24

Description

This report is based on the following requirement –
Prepare a business plan which you would present to a lender from whom you are seeking $450,000.
You own your own home which is valued at $550,000 and it’s unencumbered.
Prepare a business plan in preparation for your meeting with the lender to discuss terms with the lender. (Hint: you should consider operating cost, your people and the current good market aspects for the business).
The business is a construction company with a new system of construction that is faster and cheaper than the traditional methods used by other companies.
The new system of construction allows a house to be constructed at the price of $170,000 instead of the normal $260,000 as used by traditional methods ($90,000 cheaper).
Construction time is also halved.
The money borrowed from the lender goes to –
• $270,000 to purchase land
• $170,000 construction cost.
The constructed 4 bedroom house upon completion will have a value of $650,000 and sold instantly.
The money raised from sales, will payout the lenders loan and remaining profits of approximately $200,000 placed within the company’s savings account.