Contents

• Introduction 3
• Value 3
• Value Creation and Its Significance in Business Organizations 3
• Value Creation through Product or Brand Name 4
• Creating Value through Service 5
• Value Creation through Relationship 5
• Value Creation through Innovation 6
• Creating Value through Pricing 7
• Assessing the Value Creation of Organizations 7
• Porter’s Generic Strategies 8
• BCG Matrix 9
• Methodology 10
• Findings and Interpretations 11
• Conclusion and Recommendations 12
• Works Cited 13
• Appendices 15

Description

In this increasing competitive global market, it has become very essential on the part of every organization to take initiatives for their sustenance and create values among its members and customers as well as stakeholders to gain more profit and expand their business. Both the entrepreneurs as well as the organizations already existing in this competitive market require adopting some strategies in accordance to their objectives and expanding their market. The organizations would only achieve success if they are able to promote themselves among the various relevant individuals and groups who are directly or indirectly related to the organization.