Contents
Business Details 5- Industry and Market Analysis 6
- Customers and value proposition 9
- Good Idea 10
- Skilful Integration 10
- Fair Price 10
- Emotional Consideration 10
- Marketing Strategy 10
- Price, Promotions and Distribution 10
- Launch strategy 12
- Sales tactics 13
- Brand development 13
- Competitive Reaction 13
- Product and market development 14
- Growth potential 14
- Operations Plan 14
- Key Operating Activities 14
- Partnerships 14
- Business Controls 15
- IP Issues 15
- Scalability 16
- Management Team and Company Structure 16
- Key People 16
- Business Organization or Structure 16
- Directors, Advisors and other key partners 17
- Skill Gaps and Plans for filling them 17
- Resources 17
- Premises and facilities 18
- Machinery and equipment 18
- Staff 18
- Financing 18
- Founder’s Contribution 18
- Loan/Equity Finance Requirements 19
- Gearing/ Leverage 19
- Time scale and exit routes for equity investors 19
- Financial Projections 20
- Income Projections 20
- Cash Flow Projections 20
- Balance Sheet Projections 21
- Ratios 21
- Risks and strategic options 22
- Identification of Specific Risks 22
- Risk Monitoring and Mitigation 22
- Critical Success Factors 22
- Key Milestones 23
- Bibliography 24
- Appendix 25
Description
The paper reflects on the formulation of a business plan for underwear dryer company, Canbin that aims to set up its business in Oman. It makes a thorough evaluation of the current market before the launch of the product while it also conducts an effective marketing, operational and financial analysis to evaluate the feasibility of launching the product in the market of Oman.
