Contents

• Introduction.....................................................................................................................3
• 1.1. Problem Statement ....................................................................................................3
• 1.2. Purpose of the Study..................................................................................................3
• 1.3. Research Questions ...................................................................................................3
• 1.4. Relevance of Topic Chosen .......................................................................................4
• 2. Literature Review.............................................................................................................4
• 3. Relating Literature Review to the Case Study...................................................................6
• 4. Conclusion .......................................................................................................................8
• 4.1. Future Outlook ..........................................................................................................8
• 5. References.....................................................................................................................10

Description

The purpose of the study is to identify the process of innovation that was adopted by Apple Incorporation when they developed iPod and iPad. Apple is one of the largest companies in the world and has grown its revenues exponentially (Ashcroft, 2009). It has developed back to back successful products ranging from Mac book, iPod, iPhone and finally iPad. By understanding the process of innovation that Apple has adopted in its company, it will lead to a better understanding of how Apple Incorporation works and whether it produces products due to pressures formed by market and consumer demands or it innovates without taking the external environment in regard.