Contents

• Executive summary 1
• Introduction 3
• About The Company 3
• Analysis of the Industry and Firm 4
• PESTLE Analysis 4
• Political 5
• Economic 6
• Social 6
• Technological 7
• Legal 7
• Environmental 7
• SWOT Analysis 8
• Strengths 8
• Weaknesses 9
• Opportunity 9
• Threats 10
• Identification of strategies 10
• Corporate Strategy 10
• Porter’s five forces analysis 10
• Business Strategy 12
• BCG matrix of Oman Air 12
• Evaluation of Strategies 14
• Corporate Strategies 14
• Business Strategy 16
• Cost Leadership strategy 17
• Differentiation strategy 17
• Focus Strategy 18
• Focus strategy (Low cost) 18
• Focus Strategy (Differentiation) 18
• Recommendations 18
• Conclusion 20
• References 21

Description

Business environment of any organization evaluates the financial, communal as well as environmental facets. In the developing cutthroat business environment, it is very much imperative to create business as well as corporate approaches for an organization to attain long term sustainable development along with that prosperity. The proposed research study will conduct in order to how that how a company functions maintaining its internal and external business environment. The study will include evaluation of all the possible strategies in order to show the competitiveness in the targeted market. For the purpose of this we have selected Oman Air which is one of the leading airline companies in Oman. In order to conduct the internal analysis of the company will be using PESTLE and SWOT analysis of Oman air following the external analysis which will include the core strategic fields in corporal as well as its own sector.