Contents

• Resources of Groupon 2
• Value Chain Analysis 2
• Appraising Firm’s Resources and Capabilities 3
• Core Competencies 4
• Strategic Activity System Framework 5
• References 7

Description

Resources in an organization is one of the important sources of competitive advantage and primary source for profitability for every firm (McGuffog, 2016). The organization use certain assets while carrying out the processes, which are known as resources. The physical assets, which organization possess are the tangible resources and the intangible resources are the ones, which are accumulated over time and include intellectual and technological resources (Brown et al., 2013). Groupon has an online business wherein the company provides real-time commerce across consumer products, travel destinations, live events and shoppers access to different offers, which they can buy online (Groupon, 2017). Since the company has no physical existence the key tangible resources for the company include the Information Technology (IT) infrastructure as the only important asset besides the financial resources, which they earn from influencing the customers to make purchases from their site (Hughes & Breytenbach, 2013). The intangible assets of the company include customer and merchandise database, intellectual property built based on the creative human resource (Groupon, 2016).