Contents
Introduction- The Micro – Environment
- The Macro – Environment
- MARKET SCENARIO OF LUXURY HOTEL INDUSTRY IN JAPAN
- MARKET SCENARIO OF LUXURY HOTEL INDUSTRY IN CANADA
- COMPARISON ANS CONTRAST OF MARKETING ENVIRONMENTS OF LUXURY LUXURY HOTELS IN JAPAN AND CANADA
- CULTURAL FACTORS
- GOVERNMENT RULES AND REGULATIONS
- ECONOMIC ENVIRONMENT
- INTERMEDIARIES
- ENVIRONMENTAL FACTORS
- TECHNOLOGICAL FACTORS
- EMPLOYEES
- GEOGRAPHIC FACTORS
- GLOBALISATION STRATEGY
- CONCLUSION
- References
Description
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