Contents

• About the Business 3
• Products and Services 3
• Marketing Plan 5
• Buying Pattern 5
• Competition 6
• Market Segmentation 6
• SWOT ANALYSIS 7
• Strengths 7
• Weaknesses 8
• Opportunities 8
• Threats 8
• Business Strategy 8
• Implementation 10
• Sales Strategy 10
• Management 11
• Financial Plan 13
• References 14

Description

One of the fastest growing industries is the fashion industry due to the changing trends in fashion and fashion conscious people. The new generation looks forward to buy different styles of clothes at affordable price. The fashion industry is mainly run by the customers since there are so many different styles and brands available in the market that if one does not move with the latest trend the clothes shop might not be able to gain adequate revenue. The supermarkets today make good profit from the clothing section since it is manufactured at a lower cost hence sold at cheaper price. But this does not eliminate the women’s interest to wear branded and clothes designed and manufactured locally. Creative Boutique is planning to open one such clothing shop which would be meant for women and would include few branded clothes and her own private labeled clothes which are designed by free lance designers which would provide the boutique with variety of clothes. Below is the business plan on how the owner of the boutique plans to establish her business in the market and plan a strategy to acquire maximum customer base in the first quarter of her business.