Contents
This report is based on the following requirement - - Task
- You are required to choose a contemporary social issue on which to base your assignment.
- This issue should already be the subject of social marketing campaigns and interventions and may be within any relevant social marketing context where there is already a clear emphasis on achieving behavioural change for both individual and societal benefits to be accrued.
- You are advised to take plenty of time to research a number of potential social marketing issues before making your final choice and consult your lecturer if in any doubt about the suitability of your choice of context. Collect as much information as possible on your chosen focus in order to allow you make your appraisal as complete and as detailed as possible.
- Your report should make use of appropriate frameworks and mechanisms from the module and include the following:
- o An analysis of the social issue
- o A critical evaluation of a current, contemporary intervention designed to address the social issue
- o An appraisal of the outcomes of the chosen intervention
- o A proposed change or modification to any aspect(s) of chosen intervention plan as a result of your appraisal in order to consolidate its efforts to address the social issue
Description
Gambling is one of the major concerns in Singapore since there is increase in number of people involved in gambling. The country has one of the highest number of gamblers and the number of youth involved in it is on rise. The recent survey by National Council on Problem Gambling (NCPG) highlighted that there is a significant increase in the pathological gamblers who get in to the habit of gambling from an early age (Asia One, 2015). The habit of gambling in an early age is partly due to the social acceptance of some of the games and the availability of online gaming and illegal gaming options. NCPG has hence planned a social intervention plan, which is proposed to start in early 2016 and would continue during the European Cup. The objective of NCPG is to reduce the number of pathological gamblers through the social intervention, which would help change their habits and participate in other recreational activities. NCPG though the social intervention plans to educate the target audiences, which would include members less than 18 years old regarding the negative effects of gambling through various mediums and through various programs. The organization would monitor the progress of the participants as well as involve the family members to monitor changes in the participants and influence the participants to change their habits and get involved in other recreational activities.
