Contents

• Executive Summary 4
• Global Industry analysis of Health care sector to identify key opportunities and threats within global market. 5
• Creating a positive margin in ever changing health economy 5
• Strategic planning for shift from volume to value 5
• Simplifying health care policies and regulations 5
• Investing in exponential technologies for maximum outcome 6
• Engagement and improvement of patient services 6
• Nurturing future workforce 6
• Opportunities that should be explored by health care industry are 7
• Service as a product 7
• Using cloud platforms for demand cost efficiency 7
• Robotics for Surgery and care assistance 7
• Investing on smart hospital projects 7
• Artificial intelligence for diagnostics imaging 8
• Key threats to Health care sector in global market. 8
• Rise in awareness about Yoga and other non conventional medicines like Ayurveda and homoeopathy 8
• Government policies 8
• Insurance settlements 8
• Data breaching and data theft 8
• Introducing a New Product or Service 9
• Rational and Justification for the New product or Service Launch 9
• Identification and Detailing of Marketing Mix Elements 9
• Digital Connectivity in Diagnosis 10
• Self-Care 10
• Machine Learning 10
• Data Management 10
• Identifying an Appropriate Segment and Targeting Strategy for the Product 11
• Market Segmentation can be done based on the following categories 11
• Demographic Segmentation 11
• Psychographic segmentation 11
• Benefit Segmentation 12
• Marketing Strategies 12
• Marketing strategies based on Product Life cycle tool 13
• Future Scope analysis 14
• Summary 15
• Reference 17

Description

This report talks about the global market scenario of health care industry, specifically focusing on the current trends and what are the threats and opportunities in current market scenario. Various opportunities in medical field has been identified like- Service as a product, Using cloud platforms for demand cost efficiency, Robotics for Surgery and care assistance, Investing on smart hospital projects, Artificial intelligence for diagnostics imaging. Not only the opportunities this report also talks about various threats that the medical industry might face due to recent hype in new non conventional methods of treatment, Government policies, Insurance settlements, Data breaching and data theft. In this report we have suggested and planned launching a new Artificial Intelligence embedded Medical services including medicines and therapeutic services have been enhancing since the era of technological innovation and it’s a continuing process. These advancements in health care sector are to fulfill its purpose of providing services in remote areas. For proper marketing of the product, proper market segmentation has been done, and as per reports finding targeting on ageing population, sportsperson, or IT sector employees can be the best target market. Product-Life-Cycle analysis has been used as a management portfolio tool to determine the marketing strategies that should be used in different product development stages. Finally since artificial intelligence is an emerging market and there is vast scope of development and innovations that can achieved here.