Contents
Introduction 5- Tourism Area Life Cycle (TALC) 5
- SWOT Analysis of Australia 6
- Strengths 6
- Weaknesses 7
- Opportunities 7
- Threats 7
- Tourism Australia 7
- Promotional Mix 8
- AIDA 9
- Rationale behind choosing India as Target Market 10
- Communication Objective 11
- Brand Awareness 11
- Brand Image 11
- Competition 12
- Communication Channel 12
- Key Performance Indicators of the Campaign 13
- Budget Plan 14
- Time Plan 14
- Conclusion 15
- References 17
- Appendix 19
Description
This is the Promotional Campaign report for promoting Australia as the preferred touristic destination to one of the most potential target market, India.
The report provides 6 months time plan and estimated budget to carry out the promotional campaign. The promotional campaign primarily aims to target middle and upper soci-economic class with disposable income.
