Contents
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Description
This paper answers the following questions on the case study –
Q. 1 Identify the particular patterns of demand (1 year period) and the main determinants. Address the 4 questions on page 204, Table 7.1 of text.
Q. 2 What strategies are used to create flexible capacity and manage capacity by the firm? Evaluate the effectiveness of each.
Q. 3 What strategies are used to create and shape demand patterns for the service by the firm? Are some more effective than others? Evaluate.
Q. 4 How does the firm inventory demand? How does the firm manage the waiting time? Discuss the success or otherwise of these strategies.
Q. 5 What changes to the firm’s management of capacity and demand would you recommend? Why.
Q.6 Based on the analysis of issues discussed in the previous questions, what implications are there for marketing and the firm as a whole for the future? Draw out two implications, explain & justify
