Number of Words : 2205
Number of References : 10
Assignment Key : IIM-18625
This paper is based on the following question - How has digital marketing changed the way that businesses compete with each other and what challenges arise that these businesses need to take into account in order to compete effectively over the Internet? The paper discusses the change brought by digital marketing in business competition. The paper also discusses challenges faced by businesses for effective competition using digital marketing
Marketing mix of SPAR Oman
Marketing Plan for SPAR Oman
Role of Marketing and Interrelationship with other Functional Units at Oman Air
Report on Marketing Management at Nokia
Evaluation & critique on the concept of Segmentation, Targeting & Positioning (STP)
Analysis of the case study - Thrive or Revive - The Kaiser Permanente "Thrive" Marketing Programs
