Contents
Introduction
Online Community and Social networking sites
Participants of social networking sites
Different social networking marketing methods
Characteristics and the Advantages of Social Media Marketing
Value of marketing through social networking sites
Basic Online Marketing Principles
Conclusion
References
Description
This paper answers the following question –
The development of technology has created choices for marketing communications that did not exist a few years ago. One of these is the development of social networking sites. What impact has the development of these media had on the communications industry, how is it being used by companies and what advantages does it offer over conventional media?