Contents
Introduction 2
Background 2
Marketing Strategy Recommendations 3
Products and Services 3
Pricing 4
Place and Distribution 5
Promotional mix 6
Conclusion and Implication on the Company 8
References 9
Description
Effective marketing strategies are essential for organizations to sustain and achieve profitability. Marketing efforts enable organization to communicate their offerings to the target customers. Marketing mix is one of the widely used tool, which enables organizations to offer the products to the target consumers effectively, which can generate increased revenues (Kerrin et al., 2012). This report provides marketing strategies recommendations to Medibank for achieving sustained growth.