Contents

• Introduction 2
• Importance of Marketing Planning 3
• Wine Businesses and Marketing Strategies 5
• Wine Tourism Companies 5
• Wine Bars and Retailers 7
• Comparison 9
• Conclusion 9
• References 11

Description

– Wine is the most popular alcoholic beverage known to mankind. It first originated thousands of years ago in Europe and has been one of the most sought after drinks for years. Wine has several health benefits and due to which it has been consumed by majority of the population. Production of wine has increased by huge proportions in the past few centuries and today wine manufacturing has become a huge industry in itself. Wine industry has grown many folds and today has created jobs for millions all over the world (Carlsen, 2004). There are many companies through out the world which today generate huge revenues by producing wine. Wine is just not manufactured by big companies but also by people in their own backyards to produce wine of their particular tastes. Production of wine has become more of an art and passion. Globalization has also added variety to the industry since wine production methods from all over the world are easily accessible. This has led to some companies spreading out to produce wines of all flavors. Grape wine is the most famous across the globe but wine can also be produced by other fruits and berries. For big companies it is not just about producing good wine but also marketing it becomes an essential part of the business. Due to the number of players in the wine industry apart from maintaining the quality, marketing one’s own product also becomes very crucial. There are many types of wine businesses such as winery, wine consortium, wine organization, wine tourism companies, wine retailers etc. This report aims at the marketing plan strategies of two different wine businesses. This report also discusses the importance of marketing one’s own product in general and why marketing is very essential in the wine industry in particular