Contents
Introduction 2- Business Innovation 3
- About Harley-Davidson 4
- Need for Change 5
- Scope of Change 5
- Evaluation of Change Process 6
- Direct Competitor-Honda 10
- Business Strategies of Harley and Honda 11
- Conclusion 13
Description
This paper answers the following questions on the case study –
1. Critically evaluate the change process that took place in Harley Davidson and identify the pros and cons within the process. If you were a manager within the organisation, what would you have done differently?
2. Compare and contrast with a direct competitor of Harley and Davidson and evaluate the critical differences between the organisations in the approaches that they have adopted to be successful businesses.
