Contents

• Executive Summary
• Business Details
• Description of Product or Service
• Mission and Vision Statement
• Aims and Objectives
• Industry and Market Analysis
• Industry and Market Trends
• Market Segments and Reasons for Target Market Selection
• Competitor Analysis
• Customer and Value Proposition
• Marketing Strategy
• Launch Strategy
• Sales Tactics
• Brand Development
• Competitive Reaction
• Product and Market development and Growth Potential
• Operational Plan
• Key Operating Activities
• Business Control
• Management Team and Company Structure
• Resources
• Financing
• Financial Projections
• Income Projections
• Cash Flow Projections
• Balance Sheet Projection
• Risk and Strategic Options
• Key Milestones
• References
• Appendix

Description

This report involved a critical analysis of the proposed business plan which is aimed at starting a Pet Crèche business. The business details is provided which indicates that the business is all about providing pet lodging services to the pet owners at Muscat. The market analysis indicates that there is no major players in Muscat offering similar kinds of services which provides significant level of growth opportunities to the given business concept in achieving higher growth. The marketing and operational plans are discussed including the financial plans which indicated that the business is likely to make profit in the first year of its operation.