Contents

• Executive summary
• PBL Ltd overview
• ACP magazines overview
• ACP financial results
• ACP magazine titles
• ACP market performance
• Australian publication market
• Magazine market
• Customer segmentation
• Australian publishing competitive environment
• Competitor analysis
• ACP strategic position & Action plan
• References
• Appendices

Description

This report provides a customer and competitor analysis of the Publication & Broadcasting Ltd business of ACP Magazines. It uses graphs for illustrating average Issue Readership of consumer titles of Australian magazine market, share of market by size of circulation in Australian magazine market and average No. of reading occasions per reader per issue. There is a Pie chart for showing composition of Magazine Market of Australian magazine market. A Map of strategic groups in the Australian Publishing Market shows the standing of Publishing groups and their market dynamics. There is a Competitor capabilities map which shows the comparison of certain capabilities among different competing giants of the Australian Magazine Market. Space analysis map is used to show the strategic position of ACP Magazines and its action evaluation as compared to the Australian magazine market environment. Appendices are used to describe the Heavy Magazine Readership Profile of Australian Magazines; Media Qualities show the comparison of magazines with newspapers, TV, Radio and cinema. There are also graphs showing the reading statistics of Australian Market. A table shows the Readership profile of TOP 30 Australian Magazines. Advertising Expenditures in Magazines are illustrated using Bar graphs