Contents
1. Introduction ……………………………………………………………….2- 2. Indian Economy: Retail Segment…………………………………………3
- 3. Geographic factors: Retail segment………………………………………..5
- 4. Rules & Regulation for foreign market entry in Retail India………………6
- 5. Mode of entry: Retail format in India………………………………………6
- 6. Cultural differences…………………………………………………………8
- 7. Conclusion…………………………………………………………………..9
- 8. References…………………………………………………………………..10
- 9. Appendix……………………………………………………………………11
Description
The last two decades of the 20th century has given birth to a completely new epoch. The period is witnessed with the technological boom which broke down all the barriers to international trade, globalization policy and physical movement of the goods from one country to another.
Today, the businesses are going worldwide and this trend of internationalization is expected to continue in the foreseeable future too. With the dawn of globalization, many new multinational companies have come in to existence and also trade with other nations outside the boundary of the home country with the motive to make more profits. As rightly pointed by Frank Mc Donald, when the companies plan to invest in foreign countries, they have look into the social, economic, geographic and cultural factors as they are to a large extent responsible for the success or the failure of the organization. In order to this, companies adopt international business strategy based on international business research models.
The paper explains as what type of information is needed to make retail investment in Indian market.
