Contents
Introduction 3
Discussion 4
a) Undertake a suitable industry analysis to critically evaluate the strategic macro environment of the global steel industry and identify the primary forces facing Severstal. 4
b) With use of a suitable model, identify the internationalisation drivers in the world steel industry and the extent of globalization. 8
Conclusion and Recommendations 13
Reference List 14
Description
This paper is based on the following tasks -
a) Undertake a suitable industry analysis to critically evaluate the strategic macro environment of the global steel industry and identify the primary forces facing Severstal.
b) With use of a suitable model, identify the internationalisation drivers in the world steel industry and the extent of globalization.