Contents

• Executive Summary 3
• Business Details 4
• Business Name & Address 4
• Proprietor’s Name 4
• Business form 4
• Business activity 4
• Company Summary 5
• Business Location and Operations 5
• Business Objectives 6
• Products & Services 6
• Market Analysis 7
• PESTEL Analysis of Indian Market 8
• Political 8
• Economical 8
• Social 9
• Technological 9
• Environmental 9
• Legal 10
• Industry Overview 10
• Competitor Analysis 11
• SWOT Analysis of ABC Castings 13
• Strengths 13
• Weaknesses 14
• Opportunities 14
• Threats 15
• Competitive advantages 15
• Proposed customers 16
• Marketing strategy 17
• Marketing Mix 17
• Product 18
• Place 18
• Price 19
• Promotion 19
• Equipments Required 20
• Key people and job functions 22
• Identification of Material Risks 25
• Management of Material Risks 25
• Financial Highlights 26
• Turnover 26
• Profit 26
• Break-Even 26
• Funding Requirement 27
• Source of Funds 27
• References 31
• Bibliography 34
• Appendix 35
• 1 Global Steel Demand Growth in 2001-2011 35
• 2 Indian Steel Capacity by 2020 36
• 3 Indian Steel Demand Trend 37
• 4 Industry-wise Consumption of Steel Casting 38

Description

Steel is one of the materials having the highest influence in our lives since it is widely used in cars, buildings, transport and is used in several other facilities (Williams, 2011). Steel has become the most important, adaptable and multi-functional materials of all. India has seen a consistent growth in steel production over last five years and its growth was the highest at 4.3 percent in 2012 (Researchmarets, 2012). The demand for steel related products such as castings is also on rise within India since the country is going through changes in infrastructure and is enhancing its transport facilities by building bridges, flyover etc. This has given rise to demand of castings, which is very essential in construction industry. ABC Casting would be entering the casting business with the production capacity of 150MT in its first year and would be located in Punjab, India, which has good supply of raw materials. The location will enable the company to procure raw materials at lower cost and pass it on to the customers and also the demand for castings is on rise around the region. The company would carry out the designing and pattern making at its on works and would purchase the equipments and carry out the entire process at their works. The company has skilled employees and the advantage of procured contracts for turnkey supply of steel for the entire duration of the construction project hence would not need to put much marketing efforts. The company’s objectives are to gain five percent returns on the investment in the first year and double it in the next year and also expand its customer base and execute different projects.