Contents

• Abstract
• Research methodology
• Quantitative analysis
• Qualitative analysis
• Data collection
• Secondary research
• Primary research
• Questionnaire
• Sampling limitations
• Data results
• Data analysis
• Recommendations
• Conclusion
• Literature review

Description

The research work emphasizes on the influence of technology and specially internet in our business activities or how we do business today. Technology has been a significant influence in changing the business environment across the world and the global boarders have shrink in. It is directly related to level of the operational activity as well as growth of the business and economy of a country at a macro level. One of the diverse aspects of technology at the present day is prevalent use of internet by masses, be it individual or organizational and at the same time increased demand of innovation by consumers. Today consumer preferences are fast delivery, innovativeness of products, one stop shop for a global product range with a reduced cost. Market segmentation has become more of a Geographical segmentation. Research further evaluates that competition is increasing in the market and its imperative for manufactures to understand consumer buying behavior in depth and influential role of technology. Internet plays a very important role in creating a brand image of the business within the market, easy accessibility and quick delivery. The need for high preference to technological intervention and extensive use of internet options in business is therefore highlighted for companies that want to not only retain their market but take positive steps to increase their market share. Saying this it is not such an easy task. For years, the globe and especially developing nations all across, have become used to legacy systems and traditional work barriers. It is all the time not an easy exercise to implement change in society, especially, when the change is at a large level. Any change management principles are difficult to implement as there comes a lot of acceptance problem. Implementation of technology and its supremacy in terms of growth and expansion in a society, which could develop mankind, society and culture as a whole, also face a lot of obstacles in its way. These obstacles could be of any shape, size and character. In the project below we see the legacy system with its drawback, we have realized the need to change and implementation of technology in a business environment as that is the liquidity injection machine, and we have seen how the entire idea is faced with multi-faceted obstacles. The most important objective for any society, culture and organization to even think to incorporate change in their system, is control of wastage - wastage of liquidity, energy, manpower, infrastructure, time to name a few. The other objective becomes, increasing the horizon of operation or increase of market share. The influence of globalization in such an idea of technological changes acts strongly without ignore the vintage systems; rather old getting clubbed-up with the contemporary, can create new history. The objective of this project is the identify obstacles and evaluating them, at the same time, work out mechanisms to overcome them, to look at larger changes in our business environment and society as a whole.