Contents

• 1. Consumer Behavior & Decision Making for I-phone …………………………….3
• 2. Stages in Consumer Decision Making Process……………………………………4
• 3. Importance of Consumer Decision Making Process to Marketers………………..6
• 4. Analysis of Post Purchase Evaluation for Repeat Purchase………………………7
• 5. References…………………………………………………………………………8

Description

This assignment is based on the following description –
Identify the major stages in the consumer buying decision process.
With each stage, highlight the type of marketing tools or informational (influences) a firm (B2B or B2C) might use to walk a potential client/customer through the process and to develop the potential for the customer to become a repeat customer.
Give an example of a product or service you have become aware of and how the above process and the marketing tools the company has utilized have been impacting your interest and action towards the product/service.