Contents

• Executive Summary
• A background of marketing efforts of Samsung
• Situational Analysis
• Samsung’s strategic decision making process
• Creation of value
• Increased effort to benefit from internet
• Use of social media as a marketing tool
• Inculcating creativity as a core component of corporate strategy
• Classical Decision Making Process
• Feeling the need to take a decision
• Identification of alternative courses of action
• Evaluation of alternatives
• Implementation of the chosen alternative
• SWOT
• Strengths
• Weaknesses
• Opportunities
• Threats
• PESTLE
• Political
• Economic
• Technical
• Legal
• Environmental
• Recommendations
• Unique Selling Proposition (USP)
• Segmentation Targeting & Positioning (STP)
• Homogeneous Preferences
• Diffused Preferences
• Clustered Preferences
• Geographical Segmentation
• Demographic Segmentation 15
• Psychographic Segmentation 15
• Behavioral Segmentation 16
• Marketing objectives and goals (SMART) 16
• 4 P’s of Marketing 17
• Product 17
• Pricing Strategies 17
• Promotion 18
• Place 19
• Globalization 19
• Modes of entry in foreign markets 20
• Market Development 20
• Diversification 21
• Conclusion 21
• References 21

Description

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