Contents

• Executive Summary 2
• Business Details 3
• Business Name & Address 3
• Business Form 3
• Products and Services Offered 3
• Vision 4
• Mission Statement 4
• Aims 4
• Objectives 5
• Industry and Market Analysis 5
• Industry Overview 5
• Porter’s Five Forces Model 7
• Market Segments 8
• Competitor Analysis 9
• Customers and Value Proposition 10
• Market Entry & Growth Strategy 11
• Operations Plan 16
• Management Team and Company Structure 16
• Resources 18
• Financial Projections 20
• Risks and Strategic options 21
• Key Milestones 22
• References 23
• Appendices - Financial Projections 24
• Appendix 1. Start-Up Cost 24
• Appendix 2. Profit and Loss Forecast 25
• Appendix 3. Projected Cash Flow Analysis 26
• Appendix 4. Projected Balance Sheet 27

Description

Tourism is one of the fastest growing industries in Oman. Oman has soft sand beaches and long coast lines along with deserts and caves, which makes the country a country with diverse attractions. There are several activities, which people can opt for in marine touring such as snorkeling, boating and scuba diving. Oman has seen around 2 million visitor in the year 2011 and the country estimates the numbers of tourists visiting Oman would reach around 20 million by the end of 2020 (Euromonitor International, 2012). The various landscape of marine, desert and caves all in one country attracts the consumers to consider this country for holiday. The deserts and caves provide the tourists unique experience and the marine tours is very interesting since the average water visibility in Oman is 20-30 meters, which enables people to watch the different species of turtles living over 100 years. Oman’s diversity in landscape from plain desert and sandy beaches to high mountains makes all possible outdoor activities such as camel –trekking, wadi-bashing and one can also spot fertile land of lush green valleys in some part of Oman. Thus, tourism industry has significant scope in Oman. Mr. Sheikh plans to start his new business to take advantage of this opportunity ad start with a touring company, which would include taking the tourists to various marine attractions, desert and cave attractions. He already has some resources and would purchase the rest. He has a significant amount of experience in tourism industry at various levels, which has enabled him to start the business. ABC Tours aims to provide the best holiday experience to all the people by having different tour packages to choose from along with the customized tour offer.