Contents
Introduction 3- About Canon 3
- Objective of the Paper 4
- The Buyer Decision Making Process 4
- Application of the Process in purchasing Canon 4
- Psychological Factors 5
- Application of the Process in purchasing Canon 6
- Conclusion 6
- Bibliography 8
Description
The study is about a product which is known for its best lens named as Canon. This particular study highlights the fact as to the reason consumer decision making process is important for any product. Canon is a Japanese product which is known for its famous optical products. The different products of Canon include cameras, camcorders, photocopier and printing machine. Now before starting this product it is important to know why consumer decision making process is important for any product. This is because of the fact that decision making process involves the buying perception of the consumer which help to know what the buying preferences of the consumers are.
