Contents
Executive summary- ANZ bank in Australia
- Competitor analysis
- SPACE analysis
- Customer analysis
- Customer segmentation
- SWOT analysis
- Recommendations
- Bibliography
Description
This assignment covers the customers and competitor analysis of the ANZ Bank and its retail banking. The retail banking of ANZ covers the savings and checking accounts, mortgages, personal loans, debit card section and credit card section and so on. The competitor analysis also covers these sections of ANZ bank with their competitor banks which is discussed here. SPACE analysis is also done for retail banking sector of the ANZ bank and their position based on their operations compared to the competitor. SWOT analysis is also performed on ANZ bank’s retail operations in account with its customer segments.
