Contents

• Executive summary
• Introduction
• A WORD ABOUT COMPANY- APPLE INC
• Strategy Identification -Mission Statement
• The Product: iPad 2
• Features that differentiate new iPad 2
• INTERNATIONAL STRATEGIC MANAGEMENT FOR APPLE INC
• Macro Economic Analysis
• SWOT
• EXTERNAL ENVIRONMENT SCAN- PEST ANALYSIS
• MARKET DESCRIPTION - MARKET RESEARCH AND COMPETITION
• Target Market Segment
• Competitors
• PROPOSED MARKETING MIX IN INDIAN MARKET
• Conclusion
• References

Description

The structure of this marketing plan report revolves around the basics of international marketing and how they get implemented so as to achieve desired results. The report will elaborate on Apple’s newly launch iPad 2 and its features. An incisive approach has also been deployed to assess Market structure viz. Target Market and top two prevailing competitors in Indian market. A comparison has been laid to clarify where Apple iPad 2 stands amidst the rising competition in the market. Once a complete comprehension has been accomplished into Indian market in context to Apple iPad2 and marketing values, a marketing plan is proposed with marketing mix strategy and ends with a conclusion.