Contents
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Description
This paper answers the following questions –
Q1. How would you characterize the motorcycle-scooter market in India in 1993? Asses its attractiveness in the period leading up to1993, be sure to provide evidence.
Q2. Who are Bajaj’s major competitors? Categorize them.
Q3. With what critical issues are Bajaj Auto Ltd. faced in 1993?
Q4. What are the motorcycle-scooter industry’s key success factors?
Q5. Based on your analyses, briefly describe your recommendations (e.g. the four Ps) to Bajaj Auto Ltd. for 1994 to 1996 and 1997-1998?
