Contents
1. Introduction…………………………………………………………………………….2- 2. Environment Scanning………………………………………………………………….3
- 3. Customer Analysis……………………………………………………………………4
- 4. Competitor Analysis………………………………………………………………….5
- 5. SWOT Analysis………………………………………………………………………5
- 6. PESTLE Analysis…………………………………………………………………….7
- 7. Stakeholder Analysis…………………………………………………………………8
- 8. Conclusion……………………………………………………………………………9
- 9. References…………………………………………………………………………...10
Description
The report is a strategic analysis of Bio Systems Engineering, an Australian based company. The scope of the paper is to conduct a strategic analysis of the company which can be utilised for designing effective strategies for future. The marketing audit report of the company relates to its performance internally as well as externally. The different sections of the paper deal with scanning external and internal factors affecting the company’s operations and how this information can be used to define marketing strategies for increased market growth opportunities. A critical environmental scan of the company relates to internal and external factors affecting the company and how can this be taken up as an opportunity for further growth and development. Bio System Engineering is a research and development company which aims to provide eco-friendly solutions to conserve energy, resources and reduce the impact of environmental concerns. The second part of the paper is a competitor analysis and discusses the market trend for such products followed by customer analysis. The external analysis is done using strategic marketing tools such as SWOT and Pestle analysis which are dealt with in the latter half of the paper.
