Contents
1. Introduction- 2. Situational Analysis
- 3. PEST Analysis
- 4. Market Analysis
- 5. Consumer Analysis
- 6. Competitor Analysis
- 7. SWOT Analysis
- 8. Marketing Objectives
- 9. Target Market
- 10. Positioning
- 11. Marketing Mix
- 12. Budgeting and Controlling
- 13. References
Description
The paper discusses marketing plan for Powerade launch on the Indian soils. Powerade is a sports drink, this market is globally expanding due to the increased consumer awareness. Powerade which is a product of coca cola paves its way in Indian market and the marketing plan in the paper will be a tour from analysing the Indian market for sports drink and the actual launch of the product in the market. The market for sports drink in India is gradually expanding as the brand educates the customers.
