Contents

• 1. Introduction………………………………………………………………………..5
• 2. Company Situational Analysis…………………………………………………….6
• SWOT Analysis
• 3. Industry Analysis………………………………………………………………….9
• Porter’s Five Forces Model
• 4. Financial Analysis……………………………………………………………….12
• 5. Stakeholders Analysis……………………………………………………………13
• 6. Comparison of Coles and Woolworth…………………………………………….15
• 7. Complaints about Coles…………………………………………………………...16
• 8. Conclusion……………………………………………………………………….17
• 9. References………………………………………………………………………..18

Description

Supermarket has been a buzzword in current business scenario and Cole forms part of one of the largest supermarkets in Australia. Today people are realizing the need for fresh foods and other consumer products at supermarket and this has transformed their demand for grocery stores to supermarkets. The report lists down analysis of Cole supermarket in Australia. Various analytical tools have been used to analyze the internal and external environment to evaluate the performance of the company in Australian market scenario. The analysis delves with financial situation of the company in Australia and its performance in supermarket industry.
The report contains a study of internal and external factors of Cole supermarket in the form of strength, weakness, opportunity and threat analysis. This provides crucial information in determining company’s current strengths and predicts future trends. The policies and procedures followed by the company are quite strategic as compared to its competitors. To analyze Cole’s position with its competitors, porter’s five forces model has been used which analyzes the company’s performance in the competitive industry. From the research and study of academic journals, it can be analyzed that Cole is one of the successful supermarkets in Australia in terms of customer satisfaction, retention, innovation in product strategy, marketing strategy, financial capability and a strong work culture with leadership values. All this makes Cole a key player in supermarket industry in Australia.
Online marketing strategies offer Cole revenue generating extension with their online presence. Internet serves as the most convenient means to conduct affordable marketing, shopping activities online, outside brick and motar shops (Greenberg. (2004). The implementation of IT in the business processes has been the key reason of its success in terms of financial revenue and increased customer satisfaction. Not just this, the operational activities and supply chain is also managed effectively through internet. Through this new technology company has been able to make extention in revenue and minimize on operational cost.
The research conducted shows that Cole has seen a high rise in the sales and revenue of the firm in last couple of years. Internet serves as the key factor to boost company’s sales, revenue and profits. The revenue figures for Cole supermarket in Australia has been doubled in the last couple of years and this proves that there is great opportunity in this supermarket business. The following report analyses the current position of the company and analyses future trends through Coles financial analysis, SWOT analysis, porter’s five forces model and using other analytical tools so as to design the most effective strategy.