Contents

• Introduction
• External Factor Analysis on Coles
• Porter’s Five Forces Model on Coles
• SWOT Analysis of Coles
• Resources and Capabilities
• Value Chain analysis on Coles
• Sources of Cost Efficiency
• Core Competencies of Coles
• Criterion of Inimitability
• Core Values of Coles
• Conclusion
• References

Description

The paper examines the market dynamics for trading and understands changing consumer behavior patterns over the years. The secondary research is carried out on supermarket industry in Australia to collect information and it clearly indicates the fact that industry is expanding at a greater pace. The rise in supermarket industry and change in trend has given rise to strategic management and its application to business process. Strategic analysis enables an organization to understand internal and external factors surrounding business environment. It enables an organization to work on similar lines to attain greater competency and enjoy competitiveness in the industry. The paper goes on length to explain external and internal factors affecting Coles existence in the industry.