Contents

• 1 EXECUTIVE SUMMARY 3
• 2 INTRODUCTION 4
• 3 BUSINESS PLAN OUTLINE 5
• 4 ABOUT THE BUSINESS 5
• 5 PRODUCTS AND SERVICES 6
• 5.1 ANALYSIS OF THE IMPACT OF PORTER’S FIVE FORCES 6
• 5.2 BUSINESS STRATEGY 8
• 5.3 MARKET RESEARCH AND COMPETITION 9
• 5.4 SWOT ANALYSIS 9
• 5.4.1 Strengths 9
• 5.4.2 Weaknesses 10
• 5.4.3 Opportunities 10
• 5.4.4 Threats 10
• 6 IMPLEMENTATION PLAN 11
• 6.1 RESPONSIBILITY ASSIGNMENT MATRIX 11
• 6.2 PROJECT COMMUNICATION PLAN 12
• 6.3 FINANCE PLAN 12
• 6.4 SCHEDULE PLAN 14
• 6.5 ISSUE AND CHANGE MANAGEMENT PLAN 14
• 6.6 QUALITY SPECIFICATIONS: 15
• 6.7 PROJECT DEPENDENCIES 16
• 6.8 PROJECT METRICS 16
• 6.9 HUMAN RESOURCE PLAN 17
• 6.9.1 Roles and Responsibilities. 18
• 6.10 ACTION PLAN 20
• 7 PROJECT CLOSURE 21
• 8 REFERENCES 22

Description

Sony Bravia Plasma Television range is the new addition to Sony Bravia LCD televisions and PFM Series Plasma displays. Sony Bravia Plasma Televisions are fitted with built in tuner card, which the PFM series lack. Since Sony Bravia LCD televisions have made a mark in the markets worldwide, Sony had decided to introduce Plasma televisions under the brand name Sony Bravia. Sony Plasma televisions are facing stiff competition from their own LCD televisions in the USA and Japan. One of the reasons LCD televisions fare better than Plasma although the picture quality and viewing angles of Plasma are better than LCD televisions is that LCD televiews are much cheaper and affordable to middle and upper middle class consumers. Another factor that goes against Plasma televisions is the altitude factor. Plasma televisions are said to give poor performance in high altitudes. Sony with an intention to revive its Plasma television market has chosen Australia to launch their new series i.e. Sony Bravia Plasma Televisions. The reason Sony has chosen Australia to launch Plasma televisions is that Australia is one of the of the flattest continents and that altitude problems do not arise in Australia much except for the South East region.
The business launch outlines prelaunch, post launch activities, marketing, financial plan and exit strategy. The business plan also outlines market research, risk analysis SWOT analysis, competition, market segmentation etc.
The market launch budget for the product is AUD 250,000. The budgeting does not include the cost of the televisions or the stocks. It includes all the activities related to market launch such as advertising material, customer service training, online advertising, dealer/distributor appointment and training etc.. The budge also includes the advertisements given in print and electronic media, promotional campaigns etc..