Contents
Introduction 3- Creativity and Innovation 4
- Founders’ Creativity and Innovation 6
- Organizational Structure of Microsoft 7
- Cultural Initiatives of Microsoft 9
- Human Resource Management 10
- Microsoft and Change 11
- Challenges to Microsoft 12
- Conclusion 14
- References 15
Description
This report provides answer to the following questions –
• Are the concepts of creativity and innovation relevant to Microsoft? Use examples to illustrate your points.
• What were the founders’ motivations in starting this creative/innovative venture? Do you see any creativity on their part? Where? How did it arise?
• What is the organizational structure of Microsoft? What about the effects on creativity, specifically?
• How do you think the organizational culture of Microsoft fosters creativity/innovation in the workplace? Have you identified any particular organizational values that achieve this?
• Does Microsoft offer additional perks to its employees to maintain an innovative approach to their business? Are these formal/informal?
• There is a popular belief that “Change is the only constant”. Has Microsoft undergone change? Has the change been triggered by internal or external triggers? Please provide examples to illustrate your point.
• What is the biggest challenge that Microsoft is facing? What should they do in order to maintain a competitive edge?
