Contents
1. Introduction- 2. EasyJet Airlines Company Limited
- 3. Mission Statement of EasyJet
- 4. Competitive Analysis
- 4.1 The threat of new Entrants
- 4.2 The threat of substitute
- 4.3 The power of buyers
- 4.4 The power of suppliers
- 5 The Marketing Mix
- 5.1 Price
- 5.2 Product
- 5.3 Place/Distribution
- 5.4 Promotion
- 6 SWOT Analysis
- 6.1 Internal Analysis
- 6.1.1 Strengths
- 6.1.2 Weaknesses
- 6.2 External Analysis
- 6.2.1 Opportunities
- 6.2.2 Threats
- 7. EasyJet’s issue
- 8. EasyJet Plans (Present and Future)
- 8.1 Location
- 8.2 Marketing and Advertising Campaigns
- 8.3 ‘Airline’ Documentary Series
- 8.4 Website
- 8.5 Product Differentiation
- 8.6 EasyJet’s Plans for declining markets
- 9. References
Description
This report portrays the company analysis of the firm, EasyJet airlines. The firm has been proven very successful with its unique approach and customer oriented services. But due to various reasons, its main market segment, Europe, appears to be saturated with the low-cost airlines of similar nature. The first section reflects the face of the airline industry with the introduction to EasyJet. This firm comes in the top ranks of the European low-cost airline market, but still faces the risk its market being declining. This section shows various aspects which EasyJet holds as assets and how it achieved its success. Furthermore, the report discusses the various strategies EasyJet has adopted and various more which the firm needs to adopt and take care of in order to recollect and enhance its massive brand image.
