Contents

• Executive summary 2
• Section 1 - Introduction 5
• 1.1. About Garuda airlines 5
• Section 2- Analysis of the internal environment 6
• 2.1. Resources 6
• 2.2. Capabilities 7
• 2.2.1. Process 7
• 2.2.2. Position 8
• 2.2.3. Paths 8
• 2.3. Distinctive competencies 8
• 2.4. Competitive advantage 8
• Section 3 - Analysis of external environment 10
• 3.1. PESTLE analysis 11
• 3.2. Porter five-force model 13
• Section -4 Findings 15
• 4.1. Recommendations 16
• 4.1.1. Business-level strategy recommendations 16
• 4.1.2. Corporate-level strategy recommendations 18
• 5. Conclusion 19
• Bibliography 20

Description

This report is based on business strategy at Garuda airline, a flagship airline in Indonesia. The report has been divided in four major sections, the first section include information about the company, the second section the internal analysis, the third section includes the external analysis and the final section includes the recommendation and conclusion.