Contents

• Introduction 3
• Market Analysis 4
• PESTLE Analysis 5
• Political 6
• Economical 7
• Social 8
• Technological 9
• Legal 10
• Environmental 10
• Far Horizon 11
• The BCG Matrix 12
• SWOT Analysis 14
• Strengths 14
• Weaknesses 15
• Opportunities 16
• Threats 16
• Analysis of Financial Performance of Far Horizon 17
• Product Life Cycle Analysis 20
• Marketing Strategy 21
• Marketing Plan 22
• Break-Even Analysis of Expansion Plan 22
• Cash Flow Forecast 23
• Conclusion 25
• References 26

Description

Leisure marine industry in the UK has seen a marked growth the recent past. Although, the sales of high end boats and yachts are hit due to recession there is still ample scope for mid and smaller sized yachts. Far Horizon has been catering to inshore market of yachts and dinghies. However, the company is currently planning to expand its product portfolio to achieve sustained profitability in the long run. The company has a sizeable presence in the market and its existing resources could help the expansion plan. However, its inexperience in the deep water marine equipment manufacturing could act as a hindrance to its success in the expansion plan. Political, technological, environmental and legal macro economical factors are conducive to the expansion plan. However, due to the current recession, the economical and social factors do not favor the new venture at least in the current situation. However, since the company is adopting low cost approach, it could very well make a mark in the market. The company is expected to breakeven the investment into expansion plans within a year and a half.