Contents

• Introduction
• Background Study
• History of Automotive industry
• The Top Automating Nations
• Major Industry Players
• Toyota
• General Motors
• Ford Motor
• Volkswagen AG
• Daimler
• Maruti Suzuki
• Current automotive sector scenario
• MAIN SEGMENTS OF AUTOMOTIVE INDUSTRY
• KEY INDUSTRY DRIVERS
• FUTURE OUTLOOK
• PROMOTION
• Product promotion
• Branding
• Aim of the study
• Objectives of research
• Significance and benefit of study
• Research Question
• Limitations of the Study
• Literature Review
• B2B Strategy
• Sales Promotion Techniques
• Focusing on your Target Audience
• Determining Your Brand's Objectives
• Brand Packaging
• Industry-wide Trends Create a Need for Action
• Brand Management in Automotive Industry
• Porter’s Five Forces Analysis of the Automotive Industry
• The marketing strategies and the current situations
• Promotion and branding changes by few major automotive players
• Methodology
• Research Question
• Quantitative Method
• Qualitative Method
• Data Analysis
• Method of Analysis
• Administration of Instruments
• Limitations of the Study
• Analysis and discussions
• Findings
• Is promotion and branding important to your organization
• How promotion and branding important to you
• In your opinion how does branding affect an individual customer
• Are you against promotion and branding
• What types of promotion does your organization prefer
• How many promotional strategies do you encourage yearly
• Give a real example where promotion has affected your organization
• Does promotion really attracts customers
• How many customers get attracted towards branding
• How many customers get attracted towards promotion
• How many customers had decided to buy a car, after going through your promotion policies
• How many customers do you get encouraging direct cash
• How many customers do you get encouraging Easy Monthly Installments
• Does promotion and branding affects the customers
• If there is a top brand automobile, do the customers wait for its promotion or they go by the brand
• What does a customer actually see in a brand
• What do you think customers get attracted to
• Sales mostly affected by promotion to the organization
• Promotion and branding affect the organization
• From marketing prospective why do you select promotion and branding
• Promotion and branding affect an organization in its future plans
• Demographic response
• Summary, Conclusion and Recommendations
• Situation Analysis of Automotive Industry
• Challenges for Automotive industry
• The automotive industry future
• Recommendations
• Recommendation for Further Research
• Bibliography
• Appendix

Description

The International Automotive production industry is a very large varied sector that consists of suppliers, manufacturers, retailers, wholesalers, manufacturers of the original equipments, after market parts manufacturers, engineers, mechanics, Auto electricians, body repairers and painters. The manufacturers of the auto mobile parts & accessories comprise of the automotive that consists of truck manufacturing industries & auto mobile body vehicle manufacturers & parts of vehicle & supplies manufacturers. Manufacturing of light motor vehicles come under this section & automotives, motor vehicle bodies, cabs, chassis, trucks, buses, military vehicles’ etc. (automotive-online.com)
The promotion and branding is one of the four key elements of the marketing mix strategies of the organization. The promotion and the marketing strategies employed by the automotive organizations are Promotion through the Media: eg. Radio, TV, Newspaper, Mobile, Internet, and advertising for the organization through the hoardings and ad campaigns etc. The automotive industry also uses the below the line promotion strategies. Below the line promotion strategies are desired to be subtle for the end customers. The below line promotion strategies used by the automotive industry may be sponsorship, endorsements, product placement, direct mail, personal selling, trade shows and public relations. (Lenskold, James D, 2003)
The branding also plays a very imperative role in the automotive industry. A brand is a sign, symbol, name, slogan or any such thing that is used to identify as well as distinguish the specific service, product or the business.It is very important that the potential customers have the awareness of the brand and they value the brand. The brand awareness refers to the ability of the customer to recognize and recall the brand under various conditions and link the brand to certain memory associations with the service and product attached with the brand. (Keller)