Contents

• 1 Introduction 2
• 1.1 Recipients of the Research 3
• 1.2 Suitability of Researcher for the Research 3
• 1.3 Research Question 4
• 1.4 Research Objectives 5
• 1.5 Value of the Research 6
• 2 Research Review and Overview 7
• 3 Research Methodology 8
• 3.1 Research Hypothesis 9
• 3.2 Research Design 10
• 3.3 Methods of data collection 11
• 3.4 Research Strategy 12
• 3.5 Sample 13
• 3.6 Limitations of the Study 14
• 4. Conclusion 14
• 5 Appendices 15
• 5.1 Gantt Chart 15
• 5.2 Research Onion 16
• 6 References 16

Description

Much has been talked about the phenomenon of globalization and its effects. There have been repeated attempts by developing countries to highlight their plight in the face of globalization (Kiggundu, 2002). It is mainly the unorganized sector and small scale industries in these countries that have had to suffer the worst effects. However, there have been rare cases where some of the small scale industries specializing in what they have been doing have expanded rapidly and spread their operations to many countries thereby becoming big players themselves. There have also been cases where developed countries have exercised protectionist policies in the face of economic slowdowns and circumstances where a large number of small sized companies were in risk of getting affected. The ‘evils’ of globalization has been highlighted time and again by countries following communist economic policies although their number has decreased thanks to free thinking and the spread of democracy. A backlash of sorts has taken place and the MNCs of the world, the companies of the fortune world have started advertising the better side of globalization. In their ambition to grow and create more profits, they have started to demand for equal opportunities in all countries. It is now time to devise strategies and policies to tackle the ill effects of globalization and turn it into our advantage. Since the passing of protectionist policies of the era soon after the Second World War, vital services such as communication services, banking needs, power generation and even weapons manufacturing has been shifted from the public to private sectors. In such a scenario it is important and imperative that the effects of globalization are studied. It is widely known by now, how important marketing is to a company’s survival (THOUMRUNGROJE, 2004). In fact it has proved to be the only method of survival in many cases. Companies have in the past produced products with the promise of quality, but in the face of competition and lack of advertising, failed to survive. Therefore, there is a need in today’s industrial and financial worlds, to study the effects of globalization and its influence on the efforts of marketing around the world (Hassan et al, 1994). A suitable analysis with methods to tackle the situation would influence and improve the lives of millions of people employed in these sectors.