Contents

• Introduction
• Theory Corporate communication
• Corporate communication tools and activities used by Goodman Fielder
• Communication based on product sales style
• Difference between an identity activity and a sales activity
• What is the difference between an identity and an image?
• Theory – Corporate Identity
• Current identity, activities and tools of Goodman Fielders
• Corporate Image
• Theory on Corporate Image
• Evaluation of corporate image and identity
• CSR and Corporate communication
• Theory of CSR
• Communication Program and stakeholders
• Stakeholder and CSR consistency
• Stakeholders of Goodman Fielder
• Image and CSR consistency
• References

Description

Corporate communication is a management function which has come into existence with the advent of 20th century. Corporate communication is referred to as a tool to maintain good relationship and terms with the stakeholders on whom the organization depends for its very survival. The concept of corporate communication has come in importance due to the shift in the traditional system of limited production and consumption to a more flexible competitive market (Cornelissen, J., 2004). The paper highlights on the various tools used by the organization Goodman Fielder to communicate with the internal and external public and this helps in forming the corporate image.