Contents
INTRODUCTION- BAJAJ AUTO LTD- PRODUCT RANGE
- MACRO ECONOMIC ANALYSIS
- SWOT Analysis on Bajaj Auto Ltd
- EXTERNAL ENVIRONMENT SCAN- PEST ANALYSIS
- MARKET DESCRIPTION - MARKET RESEARCH AND COMPETITION
- Target Market Segment
- Competitors
- MARKETING MIX IN INDIAN MARKET
- INTERNATIONAL MARKETING STRATEGY
- Conclusion
Description
This assignment is based on the following requirement –
You will prepare a strategic plan (not operational plan) to cover Bajaj Auto Ltd. for the period of 1994-1998. This plan must take into account the strategic possibilities that are outlined in p.15– Strategic options for growth; your job is to provide the strategic thrusts needed to achieve one or more complimentary directions. You should explicitly and clearly justify your plan, the
anticipated outcomes, and the sort of market(s) you expect to operate in.
