Contents

• Executive Summary 4
• Introduction: 5
• General market Trends: 5
• Postulates of this report: 5
• Marketing statement: 5
• Situation analysis: 6
• Internal environment: 6
• Financial situation: 6
• Non-financial situation: 7
• Overreaching business strategy: strategies above business gains 7
• Take care of employees: 7
• Channels: 7
• External environment: 8
• Australia contemporary market situation: 8
• Competitive environment: 8
• Economic environment: 9
• Demographic environment: 10
• Population, Religion, Education, health: 10
• Social & cultural overview: 10
• Political & legal scenario: 11
• SWOT analysis: 11
• Strengths: 11
• Weakness: 11
• Opportunity: 11
• Threats: 11
• Critical issues: 12
• Marketing objectives: 12
• Marketing strategies: 12
• Target markets: 12
• Product strategy: 13
• Pricing strategy: 13
• Promotion strategy: 13
• Distribution strategy: 13
• Recommended changes: 13
• Implementation plans: 14

Description

The major postulates which can be drawn from the following article can be categorized as follows:
 The strong foundation of business in Australia by The Kraft foods group;
 The overwhelming reputation it has gained via its socialist, environment friendly faces;
 The outstanding research standings in terms of revenues earned in Australia;
 The major points in this marketing plan have presented data about recent researches which will enable the marketing team to plan practically & perfectly for a new product.
 The implications that the marketing plan implementation bring will be steady & long lasting if implemented accordingly.